With constant volatility in cattle marketing, producers and buyers need the ability to sell or buy cattle electronically with more accessibility.

The uniqueness of VJV CONNECT is each listing has a beginning price and an end price. There is a price drop of $1.00 cwt Monday – Friday at 11:00 AM (MST). The buyer now has the option of purchasing the listing at its present price or waiting for the next price drop to buy. As markets rapidly do change the producer has the option of increasing or decreasing the ask price on their listing.

If the bottom price has been reached the cattle will stay available for sale online for an additional 7 business days. Simply put this is a timed Dutch Auction system.